Moto Sonora Brewing Co.

I was asked to serve as a brand strategist for Arizona based brewery startup Moto Sonora Brewing Co during the planning phase of their business in 2018. My work centered on developing the core ideas and stories that would become the backbone of their brand strategy. The idea for the brewery took shape around a campfire on an off-roading excursion through the Zambian Bushveld. Conceived as an adventure brewery, the brand would celebrate the outdoors, gritty moto-culture, and the desert they called home.

In partnership with Traina Design, we drove this brand to launch. I worked closely with their art team to direct the initial concepts for look, feel, and overall style. I continued through the process acting as the team’s copy writer.